We love great apparel, but not at the expense of not being able to afford that outdoor activity because you blew your budget on the gear. Get outside, even if you don’t look like you’ve just stepped out of an REI catalog.

We are out on the river, or sitting by a bonfire in our gear well before we make it available at the store. It’s not just coming off a production line in a faraway place.

Like everything in life, it all comes down to being connected with others and that happens best when we do something meaningful.

It needs to be said. Snow doesn't hate surf. Mountains and beaches don't have beef. Rivers and lakes run into each other but in a good way.